2012-02-12

When faced with the dilemma of trying to differentiate one's product from other products on the market, or when trying to sway popular opinion on a subject, it may become necessary to implement some fancy marketing wordsmithing. AKA make up some crap in order to "sell". The following are some of my favorite examples.

It's not a car, it's a Volkswagen

Q. What has 4 wheels, is made out of steel, has an internal combustion engine, is operated by a driver, and travels on roadways?
A. a car! Even if it is manufactured by Volkwagen, it is still a car. Hell, "Volkswagen" means "people's car".

My automobile is an early 60s Volkswagen Karmann Ghia, and while I certainly appreciate the fine craftsmanship and engineering (the body of my car was made by humans and not by robots), I am fully aware that I own a car.

51 years old : 40HP engine : 32MPG : booyah!

I'm a PC, and I'm a Macintosh

Q. What do you call a computer that's not a server and is used by an individual?
A. a Personal Computer. A Macintosh is just a personal computer (PC) made by Apple Inc.

According to this bit marketing, anything that isn't a Macintosh is just a PC, and that would include the iPad, which although it is made by Apple, is not part of the Macintosh line.

When ever someone refers to the plethora of non-macintosh computers running a variety of different operating systems as PCs, that person is showing a gross misunderstanding of computers in general.

No one ever asks "Hey, do you own a Volkswagen or do you own a car?" or "Do you think I should buy a Vollkswagen or a car?". Similarly gasoline is never advertised as "Works in Volkswagens and cars", so software marketers are complicit in this as well.

Piracy

Q. what do you call making a copy of a file and sharing the copy?
A. file sharing

Q. what do you call hijacking a vessel, killing the vessel's crew, and stealing the vessel's cargo?
A. piracy

This association between making a copy and committing theft and murder was a brilliant marketing coup for the mass media companies. Copying a file has now become evil and villainous. Even if the file copying is for personal use, the media industry want you to be treated like a thief or murderer.

Talk to any parent that has a toddler, and a DVD collection, about how quickly a DVD can be destroyed and you will learn just how important it is to make backups for personal use.

If you pirate a Volkswagen from someone, you have removed possession of an object from it's owner. If you copy a file from someone, the owner still possesses the object, and you might have violated copyright law.

To sum it up; Possible copyright violation is not the same as theft and murder, please stop referring to it as such.

Now quit reading, and .... oh. Now quit being a sucker for marketing, and go read.

Comments
2012-02-15 x1101:
So let me get this straight, you want me to quit reading and go read?
2012-02-15 jezra:
yes, although I probably should have been a bit more specific about *what* to read.
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